Creative Idea

CreativeAir

Our brand of personalised car air fresheners with an online configurator

Category: Own brand / Online sales
Client: Creative Idea's own project
Year: 2026
Visit website
CreativeAir – Our brand of personalised car air fresheners with an online configurator

About the project

CreativeAir is our own brand: car air fresheners laser-cut from birch plywood, hand-polished, with a felt core that holds essential oil for weeks.

We hand-coded the site with a configurator where customers build their own air freshener – text, logo, core colour and extras – and see the price update live. The site is in three languages for Bulgaria and Romania.

3
languages: BG, EN, RO
€7
starting price
4
felt core colours
Ø 7.5
cm size

The challenge

A personalised product is hard to sell online: customers need to picture the result, see the price of every extra and send exactly what they want – a name, a number plate or their own logo – without long back-and-forth.

The solution

We built a configurator that shows each choice and updates the price on every change (personalisation, oil bottle, gift bag or box), a gallery of real products, and an order form after which we confirm the details by phone. The language versions are linked with hreflang so Google shows the right one in each country.

Technologies

What it is built with

Custom code

A lightweight site with no CMS

Configurator

Personalisation with live pricing

3 languages

Bulgarian, English and Romanian with hreflang

Laser cutting

Precise outlines, polished by hand

Gallery

Photos of real products

Ordering

Order form with phone confirmation

Key facts

What users get

Configurator with live pricing
Bulgaria and Romania in 3 languages
Handmade and laser-cut
From €7 each

Want a site like this?

See the price in a minute in our calculator, or ask for a free mockup of your new site.

Calculate the price

More projects

Take a look at our other work

Ready to start your project together?

Contact us today to discuss how we can assist your business in developing successfully.

Contact Us

Creative Idea Assistant

Online