Pinokio is an established retailer of children's accessories, offering quality clothes, toys, and accessories for children. Their existing e-commerce platform was outdated and did not meet modern user expectations, leading to decreased sales and high cart abandonment rates.
We performed a full redesign of their online store, modernizing the visual design, improving user experience, fully optimizing the system, and adding new functionalities.
The old website had poor mobile performance, an outdated design that did not attract modern parents, confusing navigation that made finding products difficult, high cart abandonment due to complicated payment, and lack of features like size guides and product recommendations. Client complaints about the shopping experience were increasing, and sales were decreasing despite quality products.
Full platform redesign with a modern, colorful interface that attracts parents. We restructured the navigation with intelligent product categorization and added a visually appealing menu. We implemented one-page checkout to reduce friction and cart abandonment. We optimized for mobile-first experience with fast load times.
Modern e-commerce technologies for better performance
Modern WordPress theme with visual and functional changes
TBI module integration, functional solutions for products
One-page order completion with simplified form for fewer missed orders.
Functionalities that facilitate shopping
Beautiful menu with visual elements that stimulate client interest
Product suggestions based on browsing history and preferences
Simplified checkout process that reduces cart abandonment
Visually changed and with many added elements for greater visitor reach
Filtering products on several layers, facilitating search
Email notifications to administrator when out-of-stock products become available
Dramatic improvement in sales and user experience
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Contact us today to discuss how we can assist your business in developing successfully.
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