Creative Idea

Bulguides.com

Website for tourism services and tour information

Category: Corporate
Client: Bulguides
Year: 2023
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Bulguides.com

Project Overview

Bulguides is a specialized website offering information for self-organizing various tours in Bulgaria. The site also offers reservations for excursions and tours in different mountains in the country. The company needed a comprehensive redesign and visual refresh. The Creative Idea team created several modern templates for different types of excursions and manually organized the information from articles and tour descriptions.

The new website presents part of the rich cultural heritage of Bulgaria, providing detailed information about tours with interactive maps, as well as giving visitors the opportunity to reserve the services of professional tour guides.

50+
Tour Packages
250%
Booking Increase
40+
Information Articles
200 000+
Annual Visitors

The Challenge

The existing website had an outdated design that did not reflect the professional reputation of the company. Information about tours was difficult to find and not well organized. There was no online reservation system, forcing clients to call or send emails. Part of the information did not have the necessary quality of description and language culture. The mobile experience was poor, even though most tourists browse on mobile devices.

The Solution

We created a modern, visually attractive website that presents the beauty of Bulgaria through high-quality photography and videos. We reorganized the tourism offers with intuitive categorization and advanced search filters. We implemented a comprehensive online reservation system. We used experienced translators to check every article for correct use of texts and wording. We developed a mobile-first responsive design, optimized for travelers.

Technologies Used

Professional technologies for a tourism platform

CMS Platform

Modern WordPress theme with complete redesign via Elementor and template creation

Reservation System

Possibility for reservations of various tours and contact with guides

Text editing

Careful editing of all texts to be stylistically and linguistically sustained

Key Functionalities

Functionalities that improve the tourism experience

Tour Catalog

Comprehensive catalog with detailed descriptions, routes, and prices

Online Reservations

Possibility to book tours and communicate with guides

Interactive Maps

Google Maps integration showing routes of tours and landmarks

Correct English

Full check of articles for correct English usage

Photo Galleries

Stunning photo galleries presenting Bulgarian destinations

Easy Feedback

Easy functionality for communicating with visitors from all over the world

Results

Significant growth in reservations and international reach

250% Online Bookings
90% International Visitors
90% Mobile Traffic
4.8/5 Client Rating

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