Redesign and bettering of a website from Creative Idea digital studio

Every site needs to be updated and improved over time. Roughly every two years, it’s a good idea to make a complete change to the look of your site to keep up with new trends. Whether it’s bigger fonts, color combinations, or spacing between site elements, change is a good thing. This is especially true when your site is out-of-date, with missing or broken functionality and design/code that performs poorly.

At such times you think about a new site with the old content or patching the existing one. There are different opinions on this very matter.

Save the old site

If you decide to keep your old site, you will have the full support of Google and other search engines that have already indexed its content. The possibilities to change the site depend exclusively on what language/on what system it was made. Some modular systems like WordPress allow you to completely change the look/theme of your site and add a bunch of new functionality without touching the content. This means that if you just install a new theme, you only need to test it and “tweak” it to your liking and to your business needs.

If your site is built on a free system or coded, it could be extremely difficult or even impossible to change it. In other words, if your site is not written in a common language, it would take a lot of time and effort to figure out what is being updated and changed from where.

Copy the content from the old site to the new one

In this case, you have something in between a completely new site with new content and your old site content. The structure of your site is preserved, as is its content, but only the appearance and possibly the placement of the content in the pages itself changes. This is convenient if your site is visited organically and is in the top search positions on Google and other search engines. In this way, you will not lose your positions, but you will add additional functionalities and extras. Usually, such a change occurs when the site is built on a CMS platform that allows changes. Such are Magento, OpenCart, WordPress, and others.

Creating a completely new site with new content

If you don’t want or can’t afford to update your site properly (for example, you’re using a free site-building platform), you may need to build a completely new site. It is rare to have a chance to preserve the look of the old, but some elements can be imitated. Depending on what exactly you want, our consultants will be able to give you additional guidance.

Your website is your online business. It is extremely important that it be informative and functional in order to attract more visitors and possible customers. If your site is not functioning as it should and you do not notice an effect from its existence, contact us. We will audit its functionality and informativeness, and present you with options to solve any problems it may have.

When you take care of your site, you take care of your business. And the Creative Idea web studio is ready to enthusiastically respond to your needs.

Contact us to get an offer for the redesign of your site right now!

Creative Idea

50 Trapezitsa Street

7700, Targovishte

Bulgaria, EU


Creative Idea offers website building, SEO optimization, advertising, site rebranding/refreshing, physical advertising, print, and design. Management of social profiles and campaigns, overall business branding, and recruitment of advertising persons and influencers. Ready-made package services for sites and support.