Online advertising in websites and social networks from Creative Idea
Whether you have a business site, an online store, or a blog, the main goal of your site should be to get traffic. The more people that visit your site, the greater the chance that those visitors will become your customers. When SEO optimization just isn’t enough, you might want to turn to paid online advertising. It is a sure way that a large circle of people will see your business or products.
The advantages of advertising campaigns in search engines (Google, Yahoo!, Yandex) are that there you pay per click to your site. In other words, your ad can be seen by millions, but if only 100 people click on it, you will only pay for them. Additionally, search engine ads are tailored to the user’s search itself.
Social media ads reach a large number of people and can be filtered. This is how you advertise your product or service to those users who might actually be interested in them.
How much does a campaign cost
The answer to this question is not clear-cut. If you use ads on search sites, you are competing with your competitors and the cost per click to your site varies. It depends on the competition in the niche and the number of advertisers. You can “bid” for higher positions and show your ad more often, but this would mean that the advertising budget will be used up faster.
For the purposes of the advertising campaign, an advertising budget is set per day, which is dynamically optimized according to the competition. This is done in order to achieve the maximum number of clicks for the minimum amount. For example, if your daily budget is GBP 50 and the cost per click is GBP 0.20, you can expect 250 visits per day.
How long does a campaign last
In the first few hours or even days, the advertising campaign “learns” how to be more useful to you. In most cases, this lasts for about 2-3 days, after which the cost per click decreases significantly. If you frequently stop your campaign for a few days, the ad bot “forgets” what it learned and has to readjust to your ad. It would be good for the advertising campaign to last at least two weeks so that you can see real results and not feel deceived about the effect of the advertisement.
For longer campaigns, texts and images can be changed to maintain interest in your brand.
Contact us to get a quote for an advertising campaign on your company website or online store right now!
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Creative Idea offers website building, SEO optimization, advertising, site rebranding/refreshing, physical advertising, print, and design. Management of social profiles and campaigns, overall business branding, and recruitment of advertising persons and influencers. Ready-made package services for sites and support.